The Best MBA Programs In Marketing

starlix 120 mg “Marketing has changed.”

There’s an understatement. A decade ago, marketing and sales were divided like church and state. And marketing departments themselves were often organized by function. Each area had its own data – but never the whole picture of the customer.

As the digital revolution has accelerated, silos have become dangerous.  Customers have grown much more powerful too, says Greg Carpenter, a professor of marketing strategy at Northwestern University’s Kellogg School of Management. They have access to unlimited info – and to each other too.

what is the cost of ivermectin in south africa Pejë The Top 10 Business Schools In Marketing

tediously planet 7 oz bonus codes 2017 Rank and School new online casinos 2020 Electives wind creek casino online Faculty apollo slots no deposit bonus Unique Courses
Jālna is stromectol available in south africa 1. Northwestern (Kellogg)3332Customer Analytics Advertising StrategyDigital Marketing and eCommerceMarketing StrategyC-Suite and Boardroom Dynamics
2. Pennsylvania (Wharton)6728Marketing Management Strategy Pricing PolicyStrategic Brand ManagementConsumer BehaviorMarketing Research
3. Stanford1218Monetization – Choosing a Business Model Customer Acquisition for New VenturesPersuasionBuilding Innovative BrandsClick here for course descriptions.
4) Harvard920Strategic Marketing in Creative Industries Digital Marketing StrategyLuxury MarketingBusiness Marketing and SalesRetailing
5) Chicago (Booth)819Building Effective Go-To Marketing Organizations and Marketing Research (Experiential Lab Course) Developing New Products and Services (Experiential Lab Course)Consumer BehaviorMarketing and E-CommercePricing StrategiesData-Driven MarketingLaboratory in New Product and Strategy Development: Management Lab
6) Michigan (Ross)1623Strategic Marketing Planning Strategic Brand ManagementModels for Marketing Decisions: Marketing EngineeringMarketing Research and Design AnalysisInnovation in New Products and ServicesSensory MarketingCo-creation of Value
7) Duke (Fuqua)1719Behavioral Economics Consumer BehaviorMarketing StrategyMarketing of Innovation
8) Columbia4018Internet Wars Behavioral Economics & Decision MakingIntegrated Marketing StrategyMobile MarketingSystematic Creativity in Business
9) New York (Stern)4970*Brand StrategyConsulative SellingCompetitive Strategy in the MarketplaceData-Driven Decision MarketingCraft and Commerce of Cinema: Cannes Film FestivalDigital Media Innovation
10) Texas (McCombs)2225Design Thinking for Business Innovation Analysis of MarketsData Analytics and Dynamic PricingLeveraging Marketing Metrics

Here are some benefits that prospective marketing students will enjoy at other schools:

The Wharton School: Wharton describes its marketing professors as “the largest, most cited, and most published faculty in the world.” Their mission is to “translate their state-of-the-art research into practical tools that managers can use to make better decisions.” However, their impact goes far beyond academia, as professors like J. Scott Armstrong and Cass Mogilner are often cited on marketing-related topics in outlets like the New York Times, Wall Street Journal, NPR, and Forbes. Wharton also manages several research centers to connect students and faculty to leading firms in areas like retailing, global marketing, and customer analytics.

Stanford Graduate School of Business: Stanford is ranked among the top three programs in entrepreneurship, management, and nonprofits according to U.S. News. With such strong synergies – and alumni CEOs in companies ranging from Nike to Wells Fargo – it’s not surprising that they also maintain a robust marketing program. With its close proximity to Silicon Valley, the curriculum carries a startup flavor, paying special attention to strategy, innovation, modeling, and business development. Like Kellogg, Stanford embraces a multi-disciplinary approach, incorporating research from areas like behavioral psychology and economics into their curriculum.

Harvard Business School: Some academics trace the origins of modern marketing to Professor Theodore Levitt, whose “Marketing Myopia” paper in the Harvard Business Review challenged companies to identify customer needs before developing and advertising products. From there, HBS has built a rich tradition of innovative research in areas from globalization to digital marketing. With courses taught by award-winning researchers and teachers like Anita Elberse and Anat Keinan, HBS marketing students are exposed to pioneering and relevant concepts in the field. The marketing faculty is especially renowned for its scholarship. In 2014 alone, it published 40 papers (including 14 in major academic journals). At the same time, it produced 50 new cases, with Harvard business cases sometimes comprising nearly 80 percent of cases in use.

University of Chicago Booth School of Business: Booth prides itself on its quantitative approach to problem-solving that prepares students for c-suite roles. And this philosophy is also the bedrock of its renowned marketing program. This is exemplified by its Kilts Center for Marketing, a partnership with Nielsen that gives researchers access to consumer data, facilitating original research and unprecedented consumer insights. The Center also sponsors conferences and workshops, along with programs and events to connect students with marketing alumni. Aside from its empirical bent, Booth’s curriculum integrates a multi-disciplinary approach, with some courses taught be experts in areas like economics and psychology. It also focuses heavily on experiential learning, to give students the opportunity to apply what they’ve learned to real problems from real clients.

University of Michigan Ross School of Business: Describing itself as a “broad” program with a “full service” course offering, Ross provides core marketing courses that “links material directly to student recruitment needs.” And its scholarship is second to none, with Richard Baggozi, a behavioral science in management professor, ranked as the second-most cited marketing scholar in the world in 2013 according to the University of Minnesota. Ross’ course content is supplemented by the school’s Yaffe Center for Persuasive Communication, which sponsors conferences, speakers, and workshops on topics like social and digital marketing. These events have attracted marketing executives from leading firms like Leo Burnett, Procter & Gamble, Pepsi, and Google. The student marketing club also sponsors an annual Marketing Symposium, which recently drew chief marketing officers from Dell and Kimberly-Clark.

Duke University Fuqua School of Business: What does Fuqua offer that’s different? For starters, according to the University of Minnesota’s Carlson School of Management, Fuqua faculty have published the most published papers (and received the most research citations) in major marketing journals since 2012. And that means the best models and practices are being immediately funneled back into the classroom. Students can also gain additional insights through the program’s marketing and luxury brand clubs. Fuqua’s alumni include CMOs at blue chips like New York Life, UBS Investment Bank, and ING Investment Management. And their graduates are heavily recruited by leading firms ranging from Apple to Amazon to PepsiCo to Procter & Gamble.

Columbia Business School: Among its monikers, New York City is dubbed the “marketing capital of the world.” Look no further than Times Square. And the school notes that leading marketers are “only a subway ride away.” As a result, students can gain differentiating experiences and build networks like nowhere else. For example, students often collaborate with school partners to complete marketing projects, which often require them to present their work to senior managers. To help students bolster their global marketing acumen, Columbia also houses its Center on Global Brand Leadership, where students can work with sponsoring companies and other MBA students at centers in Shanghai, Germany, Spain, South Korea, and Singapore. Each March, the center also hosts its BRITE (Brands, innovation, technology) Conference, which draws executives and thought leaders to discuss how branding is changing (The 2015 conference features the President of PepsiCo Global Insights and Google’s Vice President for Engineering). 

New York University Stern School of Business: In marketing, Stern differentiates itself by its large faculty and number of electives. In the past three years, this faculty has published over 100 marketing papers, with two-thirds running in top-tier scholarly journals. This expertise is further reinforced by faculty involvement in leading marketing outlets and organizations. For example, Vicki Morwitz is the editor of the Journal of Consumer Research, while Russell Winer serves as director of the Marketing Science Institute, the largest partnership between industry practitioners and academics. Such connections, coupled with the school’s location in New York City, enable Stern to attract leading marketers as both speakers and adjuncts to give students an inimitable theoretical and practical foundation in marketing. Unlike many programs, Stern marketing students can specialize in areas like entertainment, media and technology, luxury, and digital marketing. They can also participate in organizations like the Graduate Marketing Association and the Luxury and Retail Club.

University of Texas McCombs School of Business: At McCombs, the marketing curriculum is based on connecting theory with practice through experiential learning.  For example, it offers a student-led Marketing Fellows program, where students participate in case discussions with c-suite marketing executives. The program also prepares students for leadership with exclusive workshops on high level skills like analyzing data and selling ideas. McCombs also offers Marketing Labs for selected students, who earn credit for year-long internships with firms like Dr. Pepper and Dell (where participants recently enhanced the firm’s social media analytics tool). The school’s Center for Customer Insight and Marketing Solutions provides further immersive experiences through conferences, corporate partnerships and executive coaching. The marketing curriculum includes several data driven courses, where students apply real world tools to perform executive functions like measuring demand, return, and profitability in various markets and models. In addition, the program is based in Austin, Texas, an entrepreneurial hotbed.

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